Ramona Furter
See the campaign

I love working out what makes a market buy.

I'm a growth and marketing leader, and for nine years I've turned strategy into actual revenue, from first plan to scale. This site is my application for Senior Marketing Manager, MEA at FedEx in Dubai.

See my campaign idea Read the CV
+9%conversion lift at ifolor
1000+leads in year one
2 startupsGTM built from scratch
9 yrsgrowth & marketing
Portrait of Ramona Furter

Why I think I'm a good fit

This role is marketing leadership with a number attached: own the region, grow it, and lead the people who make it happen. That's the thread running through my whole career. Here's how it lines up with what you're after.

01

I build go-to-market that actually sells

I've written GTM strategies and run them, from positioning and channels to the campaigns that bring in revenue. I always start from what the market wants, not what we want to say.

Proof: built full go-to-market for several ventures at Sparrow Ventures and WePractice, from validation to scale.

02

I've built and led marketing teams

I've hired marketers, set up how they work, and grown people, not just managed tasks. Leading two regional managers and turning them into one sharp team is exactly the kind of thing I enjoy.

Proof: built and led the marketing and sales team at WePractice after Series B, owning budget and KPIs.

03

I read markets, not just dashboards

I dig into customer insight and competitive moves to find where the growth actually is, then turn that into a clear plan. I'd rather act on evidence than on the loudest opinion in the room.

Proof: +9% conversion and +15% checkout lift at ifolor through research and testing; ran customer interviews to define personas.

04

I'm comfortable with senior stakeholders

I can sit with leadership, bring the market intelligence, and influence the call, then walk back to the team and make it real. That bridge is where I do my best work.

Proof: drove the roadmap with C-level at ifolor; ran the UBS and Baloise partnerships at Brixel.

Ramona Furter

Growth and marketing leader in Zurich, open to relocating to Dubai. I turn business opportunities into real products and revenue. German and Swiss German native, English fluent, French conversational.

Jan 2026 to present

AI Project Lead, Business Development

Swiss Post, Advertising · Zurich

  • Lead AI-driven business models for Swiss Post Advertising, from spotting the opportunity to building and running the roadmap.
  • Turn ideas into go-to-market plans and new revenue, tracked with clear KPIs.
  • Run cross-functional work from concept to launch across product, tech, data and commercial teams.

Oct 2024 to Jul 2025

Senior Product Manager, Lead E-Commerce

Ifolor Group · Zurich

  • Owned the full e-commerce ecosystem for a CHF 100M+ business, reporting to C-level.
  • Lifted conversion 9% and the checkout step rate 15% through A/B testing, research and analytics.
  • Led a cross-functional team and external agencies, owning budget, resourcing and KPIs.

Jun 2023 to Sep 2024

Lead Project Manager

Brixel · Zurich

  • Built and held the partnerships with financial institutions (UBS, Baloise) that drove growth.
  • Was the main link between external partners and the internal product team.

Mar 2020 to May 2023

Marketing & Growth Lead, Founding Team

WePractice · Sparrow Ventures (Migros Group) · Zurich

  • Founding team of a mental health startup. Closed two funding rounds and grew it to 10 locations, 23 people and 170+ customers.
  • Generated 1000+ client matches in year one and built the full go-to-market on a hypothesis and data approach.
  • Built and led the marketing and sales team after Series B, owning budget, KPIs and growth.

Sep 2019 to Sep 2022

Growth Marketer

Sparrow Ventures · Zurich

  • Built and ran growth and go-to-market for several internal startups, from early validation to scale-up.
  • Optimised channels to improve conversion, lower acquisition cost and raise customer lifetime value.

Jan 2017 to Aug 2019

Intrapreneur, Growth Marketing

Die Mobiliar · Bern

  • Ran market pilots for new products (Smide, now BOND Mobility, plus XperCheck and Lizzy) from MVP to launch.
  • Coached cross-functional teams and explored new data and partnerships.

A campaign I'd run in my first quarter

Not a tool, an actual plan. Two of the markets I'd be leading, with two different ideas, because Riyadh and Lagos don't need the same campaign. Switch between them.

The insight

The idea

Channel mix

90-day targets

FedEx MEA · campaign concept

My first 90 days

A plan is nice, but the region won't wait. Here's roughly how I'd spend my first three months, from learning the markets to getting a first win on the board.

Phase 1 Days 1 to 30

Learn the region

  • Meet the two regional managers, the wider MEA leadership, and the Sales and Operations partners.
  • Get into the market data: where FedEx is strong, where it's under-known, and why.
  • Listen to customers and the field before changing anything.
Phase 2 Days 31 to 60

Set the playbook

  • Shape the MEA strategic playbook with clear priorities and growth levers per market.
  • Agree the metrics and the budget split with leadership.
  • Give each regional manager a sharp plan and the room to run it.
Phase 3 Days 61 to 90

Get a win on the board

  • Launch a focused campaign in one priority market, like awareness in KSA.
  • Track it against revenue, not just reach, and show leadership early results.
  • Use what works to shape the next quarter across the region.